For tech-savvy yet unbanked young adults in communities often overlooked by traditional big business, the crypto and blockchain industry offers opportunities that others don’t.

“Hodl” has become quite the rallying cry in the crypto industry today. But to boost adoption, that might be the wrong trend. 

So says Carlos Acevedo, director of sales and the regional lead of Latin America for Brave, the crypto-powered web browser. In this episode of CoinDesk Live, hosted by Consensus organizer Stephanie Izquieta, Acevedo seemed to invoke the giving nature of early bitcoin enthusiasts such as Roger Ver, who would give away bitcoin to anyone and everyone he met. 

According to Acevedo, that’s the best way to get more people interested in the technology. They’ll not only be interested from a price perspective but become more curious about how crypto could offer efficiencies and benefits in other areas of their life. 

For people in lower-income communities that are unbanked or underbanked, it’s introducing a whole new concept of finance they didn’t have access to before.

“The movement is so small but so, so powerful,” Acevedo said.

Listen in to hear more about: 

CoinDesk Live: Lockdown Edition continues its popular twice-weekly virtual chats with Consensus speakers via Zoom and Twitter, giving you a preview of what’s to come at Consensus: Distributed, our first fully virtual – and fully free – big-tent conference May 11-15.

Register to join our fifth session Thursday, April 30, with speaker Hudson Jameson from the Ethereum Foundation to discuss private transactions, client improvements and dealing with FUD, hosted by Consensus organizer Nolan Bauerle. Zoom participants can ask questions directly to our guests.

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